BA (Hons) Marketing with Placement Year

Course Overview This BA (Hons) Marketing degree equips you with the specialist knowledge and strategic skills to shape consumer decisions and drive business success. The program offers a unique blend of core marketing principles and broad business acumen, with the flexibility to tailor your studies to your career ambitions through a range of specialist optional modules. You will graduate with a significant edge, prepared for a dynamic career through practical experience gained via work placements, international study, and real-world client projects. Key Program Highlights Curriculum blends two-thirds specialist marketing modules with one-third broad business studies for a well-rounded skill set. Select from optional modules in second and final years to specialize in areas like digital, retail, or fashion marketing. Opportunities for a professional work placement or study abroad to enhance your practical experience and global perspective. Final-year capstone projects include a real-world group consultancy or an individual management enquiry into a live business issue. Ranked 22nd in the UK for Marketing & Public Relations by the Guardian University Guide 2023.