Bachelor of Business Administration - Marketing

Course Overview The Bachelor of Business Administration (BBA) at Amity Business School Dubai prepares students to succeed in today’s dynamic and global business environment. The programme develops critical thinking, communication, and entrepreneurial skills, enabling graduates to transform ideas into viable business opportunities while gaining exposure to international business practices. Key Program Highlights Comprehensive foundation in international business and business operations Development of critical thinking, communication, and lifelong learning skills Practical industry exposure through internship opportunities Study in a multicultural environment within a leading global business hub Choice of specialisations including Marketing, Human Resource Management, International Business, or Family Business and Entrepreneurship