MA (Hons) International Business with Marketing

Course Overview This MA in International Business with Marketing provides a unique, interdisciplinary approach to global commerce, blending core economic principles with the strategic art of marketing. The program is designed for students seeking a broad social science perspective on how major external factors and globalization shape modern business. You will graduate with a strong understanding of international business processes and a specialized focus on global marketing strategies. Key Program Highlights Arts and social science-focused curriculum for greater flexibility and a broader perspective Core foundation in both micro and macroeconomics Analysis of globalization and the major external factors affecting global business Dedicated focus on international marketing strategies and practices Preparation for a career in our increasingly interconnected global economy