BSc (Hons) Business and Marketing

Course Overview This CIM-accredited BSc (Hons) Business and Marketing degree equips you with the expertise to thrive in a dynamic commercial landscape, from understanding consumer psychology to deploying digital strategies. You will learn to develop evidence-based marketing and business strategies that effectively engage consumers and address contemporary challenges. The programme emphasizes responsible marketing practices, preparing you to implement sustainability goals and build a successful career in the industry. Key Program Highlights Accredited by the Chartered Institute of Marketing (CIM) Master digital marketing tools, consumer psychology, and strategic planning Learn to apply the UN Sustainable Development Goals (SDGs) to business Gain industry insights from expert academics and guest speakers Develop analytical skills for evidence-based decision making