BA (Hons) Marketing and Management

Course Overview This integrated degree program provides a comprehensive exploration of both marketing theory and management practice, equipping you with the skills to understand markets and lead organizations. You will develop expertise in key areas like consumer behavior, digital data management, and strategic marketing communications. The curriculum is designed to be flexible, allowing you to tailor your studies through optional modules and a final-year project to align with your specific career ambitions. Key Program Highlights Dual focus on essential marketing principles and core management skills Development of practical expertise in market research, advertising, and sales Exploration of both Business-to-Business (B2B) and Business-to-Consumer (B2C) strategies Flexible curriculum with optional modules and a final-year project Teaching informed by real-world business experience and world-leading research