BA (Hons) Business and Marketing (with Foundation Year)

Course Overview This comprehensive program provides a robust foundation in core business and management principles, paired with specialized, cutting-edge marketing expertise. You will gain hands-on experience by working on live projects with real companies, from local SMEs to national brands, preparing you for a successful career in any sector. The curriculum is continuously updated to reflect the latest trends, including the profound impact of digital marketing and AI on business and society. Key Program Highlights Gain real-world experience through live marketing projects with real businesses Master the entire customer journey with a focus on digital strategy and AI Develop a strong dual foundation in general business and specialized marketing Learn to create impactful marketing communications and strategic plans Build a versatile skill set for careers in corporations, startups, or as an entrepreneur