BA (Hons) Marketing

Course Overview This course provides a comprehensive introduction to the key principles and practices of effective modern marketing, preparing you to develop research-informed, creative solutions for real business challenges. You will gain practical experience through simulations, case studies, and project pitches, all while being taught by lecturers with extensive industry expertise. The program is accredited by leading professional bodies, offering significant exemptions from qualifications to accelerate your career. Key Program Highlights Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), providing significant exemptions from professional qualifications Gain real-world experience through the Fox's Lair initiative, pitching business ideas to executives for a chance to win investment DMU Works team supports placement opportunities with major global companies like Rolls-Royce, DHL, and Vodafone Tailor your degree with optional modules in areas like Digital Marketing, Global Strategies, and Customer Management Expand your global perspective with DMU Global trips, such as visiting advertising agencies in New York