BBA Digital and Social Media

Course Overview This specialized BBA pathway in Digital & Social Media prepares students to lead the marketing strategies of modern organizations. The program combines core business administration with cutting-edge digital practices, focusing on data-driven social media campaigns and brand storytelling. Students graduate ready to manage a company's image and drive growth in a digital-first economy. Key Program Highlights Focus on data analysis and web-based technologies to measure and optimize marketing ROI Hands-on learning through real-world business, marketing, and information data projects Comprehensive curriculum covering branding, social media platforms, and digital sales strategies Expertise in both external promotion and internal organizational communication Preparation for high-demand roles in crisis management, branding, and digital transformation