BBA Marketing and Professional Selling

Course Overview This cohort-based B.B.A. in Marketing with a Concentration in Professional Selling prepares a select group of students to become the customer acquisition experts who drive business growth and innovation. Students progress through the program together, building a powerful, supportive community that evolves into a lasting professional network. The curriculum provides hands-on training in the entire sales cycle, from strategic prospecting to closing accounts and building lasting client relationships. Key Program Highlights Cohort-based model fostering a tight-knit community and powerful professional network Mastering the full sales cycle from strategic prospecting to securing key accounts Advanced techniques for identifying customer needs and demonstrating value to overcome objections Developing the interpersonal skills essential for building trust and long-term client relationships Focus on producing quantifiable results that benefit both the sales professional and the client