BBA Business Administration in Tourism, Leisure and Events Management

Course Overview This comprehensive degree program provides a broad and fundamental understanding of the complex global tourism industry, preparing students for responsible leadership roles. Students will learn to apply analytical thinking and problem-solving principles to key management issues within a diverse, multi-cultural learning environment. The curriculum synthesizes core concepts across tourism, leisure, events, sustainability, and business management. Key Program Highlights Foundational knowledge across Tourism, Leisure, and Event management Emphasis on sustainability, global diversity, and industry interconnectivity Development of analytical thinking and practical problem-solving skills Business acumen in Finance, HR, Marketing, and Strategy Preparation for leadership roles in a rapidly evolving industry