BA (Hons) Global Marketing (Top-Up)

Course Overview This one-year top-up course equips aspiring marketing professionals with the specialized skills to compete and succeed in the international business arena. Designed for those with prior marketing or business knowledge, it provides a deep understanding of global marketing theory and its practical application. Students will learn to navigate cross-cultural challenges and develop strategic plans for a global marketplace. Key Program Highlights Develop strategic marketing plans for international markets and learn to present and defend them effectively. Gain crucial insights into cross-cultural consumer behavior and its impact on global management and organizational design. Learn through practical application, including workshops, seminars, and collaborative group projects. Customize your learning with optional modules in areas like International Marketing, Strategic Management, and Global Events. Ideal for students with a foundation in marketing looking to specialize and advance their career on a global scale.