MA (Hons) Business Economics with Marketing with French

Course Overview This course merges the analytical power of economics with the strategic demands of global marketing, providing a comprehensive understanding of how economic principles drive business decisions. You will learn to analyze target markets and identify growth opportunities, with a unique focus on the dynamics of emerging economies. The program is further enhanced by integrated French language modules, preparing you for a successful career in international business. Key Program Highlights Apply core economic theories to solve real-world business challenges and drive strategic decision-making Develop expertise in global and multi-channel marketing strategies within a wider organizational context Gain a specialized understanding of the economic factors and growth opportunities in emerging markets Build professional French language skills through dedicated modules for all proficiency levels Earn an MA degree with a curriculum focused on the arts and social sciences perspective of business