BA (Hons) Marketing Management

Course Overview This Marketing Management degree provides a dynamic foundation in the principles that connect businesses to their customers, preparing you for a successful career in any organization. You will develop critical analytical skills and a deep understanding of contemporary and evolving marketing theory. The program also offers a unique opportunity to earn a professional certification in Direct and Digital Marketing. Key Program Highlights Develops critical analytical skills for real-world marketing challenges Explores the evolution and future of marketing theory and practice Provides a flexible common first year with Business and Marketing Management Pathway to earn a professional Certificate in Direct and Digital Marketing Prepares graduates for diverse roles in any organizational setting