BSc (Hons) Fashion Marketing with Study Abroad

Course Overview This Fashion Marketing degree equips students with the strategic skills to drive brand success in the dynamic global fashion industry, from luxury houses to sustainable start-ups. The curriculum focuses on applying key marketing theories within a modern context, emphasizing the circular economy and digital innovation. Students learn to craft compelling brand narratives and analyze the socio-economic factors that influence consumer behavior. Key Program Highlights Focus on sustainable marketing and circular economy business models Mastery of digital strategies, including AI and interactive marketing Industry learning through expert collaborations and real-world projects Exploration of global fashion markets and socio-economic influences Development of skills for diverse careers, from start-ups to luxury brands