BS Advertising

Course Overview This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, digital media, electronic media, journalism, and public relations. Students gain hands-on experience through real-world projects and internships, developing the critical skills needed to become ethical and innovative media professionals. The curriculum is designed to be flexible, offering both Bachelor of Arts and Bachelor of Science degree paths to suit diverse career goals. Key Program Highlights ACEJMC-accredited program ensuring a high-quality, industry-standard education Hands-on learning through student-run media outlets like KTSW 89.9 FM and the University Star Specialized Bachelor of Science degrees in Advertising, Digital Media Innovation, Electronic Media, Journalism, or Public Relations Opportunities for professional development via national competitions and internships Option to add a concentration in Sports Media to a B.S. degree