BS Marketing - Advanced Marketing Analytics

Course Overview The Advanced Marketing Analytics (AMA) sequence is designed to prepare Marketing majors for high-demand roles that require deep analytical expertise. This specialized concentration equips students with the practical skills needed to transform complex data into actionable marketing strategies and insights. Key Program Highlights Master in-demand skills in statistical analysis and predictive analytics Gain hands-on experience with data visualization and mining techniques Learn to manage the entire data lifecycle, from cleaning to interpretation Prepare for the rapidly growing field of marketing data science Tailor your degree for specialized, analytics-driven marketing careers