BA (Hons) Business and Marketing Management

Course Overview This professionally accredited BA (Hons) Business and Marketing Management degree equips you with the specialist skills and knowledge for a successful career in the dynamic field of marketing. The course provides a strong commercial foundation with a distinct focus on key marketing principles, including strategy, consumer behavior, and digital marketing. It is designed to develop highly capable and employable graduates through a blend of academic rigor and real-world application. Key Program Highlights Accredited by the Chartered Institute of Marketing (CIM), granting significant exemptions from their professional qualifications Strong employability focus, with a curriculum built around real-world case studies and a optional one-year industrial placement Develop expertise in critical areas like marketing strategy, communications, and internet marketing Taught by a 'world-leading' Business School that is a member of The Association of Business Schools Ranked 3rd overall in the UK for Business courses (2018 UK Engagement Survey)