BS Marketing - International Marketing

Course Overview CBU's marketing bachelor's program empowers you to master the art of persuasion by deeply understanding consumer psychology and behavior. You will learn to transform this data-driven insight into powerful marketing strategies that build brands and engage modern audiences. Key Program Highlights Master consumer behavior research to understand the 'why' behind customer decisions Learn to develop data-driven marketing and brand strategies Gain hands-on experience creating compelling multi-channel ad campaigns Develop expertise in managing and engaging audiences through social media Build a portfolio with real-world applications of persuasive marketing techniques