BBA Marketing and Communication

Course Overview This Bachelor of Business Administration pathway in Marketing and Communication prepares students to become strategic architects of a company's brand and image. The program delves into how integrated communication strategies, both internal and external, directly impact organizational success across all business functions. Graduates will be equipped to manage everything from daily branding to major corporate initiatives like crisis management and rebranding. Key Program Highlights Develop expertise in integrated business marketing strategies, branding, and corporate promotion. Learn to craft and manage a consistent brand image that communicates company ideals and products. Master communication techniques for both internal stakeholder engagement and external public relations. Analyze how marketing strategy influences key business areas like human resources, supply chain, and sales. Gain critical skills in high-stakes scenarios including crisis management and corporate reinvention.