BBA Concentration in Marketing

Course Overview This Business Administration program provides a comprehensive foundation in core business principles while offering the flexibility to specialize in key areas such as Accounting, Finance, Management, or Marketing. Students will develop a practical understanding of modern business operations and are encouraged to critically examine practices and theories. The curriculum is uniquely designed to integrate professional business training with ethical perspectives, including the exploration of faith-based leadership. Key Program Highlights Choose a specialized concentration in high-demand fields like Accounting, Finance, Management, or Marketing Gain a practical, comprehensive understanding of how modern businesses operate Develop critical thinking skills to question, explore, and analyze business practices and theories Experience a unique curriculum that integrates ethical and faith-based perspectives into business leadership Build a strong foundational knowledge before progressing into advanced, specialized topics