BS Marketing

Course Overview This marketing program prepares you for leadership roles by providing a comprehensive business foundation combined with specialized marketing expertise. You'll gain both theoretical knowledge and practical experience through specialized concentrations and a hands-on internship. Graduates are equipped for diverse careers in advertising, brand management, market research, and beyond. Key Program Highlights Core business curriculum providing foundation across all company functions Four specialized concentrations: International Marketing, Marketing Communications, Retailing, and Services Marketing Hands-on internship experience that builds your resume and practical skills Career preparation for roles including marketing manager, brand manager, media buyer, and PR specialist Preparation for diverse work environments from global corporations to nonprofits and family businesses