BA (Hons) Marketing and Events Management

Course Overview This Marketing and Events Management course equips you with the critical analytical skills and practical experience needed to excel in today's dynamic global industry. You will develop a strong theoretical foundation while gaining hands-on event management experience, all guided by industry-connected experts. The program is intensely focused on employability, preparing you for a successful career through professional development planning and direct workplace engagement. Key Program Highlights Gain hands-on, practical experience managing events in a variety of real-world contexts Learn from leading industry professionals and academics with extensive industry links Enhance employability through optional work placements, internships, and volunteer opportunities Develop critical analytical skills and a deep understanding of modern marketing theory Graduate with a strong awareness of your professional impact on the global industry