MA Innovation Design Management (90 ECTS)

Course Overview This course equips modern leaders with the strategic power of design thinking to drive innovation and achieve a significant competitive advantage. You will learn to integrate creative, right-brain strategies with core business principles to develop sustainable value and transform organizational vision. Key Program Highlights Leverage design as a primary driver for business growth and value generation Master the integration of creative strategy, business, and technology Develop an artistic and innovative mindset for strategic decision-making Learn to build sustainable consumer value and foster organizational transformation Gain insights from leading industry research, including McKinsey's design impact study