BBA Economics and Management

Course Overview This International Business Administration specialisation in Economics & Management provides a comprehensive understanding of how global economic forces and organisational management intersect. Students learn to analyse the economic decisions of consumers, firms, and governments to strategically manage successful international enterprises. The programme offers a broad perspective essential for navigating the complex business environments across Europe, America, Asia, and Africa. Key Program Highlights Gain a dual perspective by integrating core economic principles with essential management skills. Analyse real-world business decisions within diverse international, social, and political environments. Develop the strategic competencies required to lead and manage organisations effectively on a global scale. Understand the impact of government policy, laws, and global economic changes on business operations. Explore the functional relationships within an organisation and how to unite them to achieve strategic goals.