MSc Marketing & User Experience

Course Overview This conversion master's course equips you with a unique blend of strategic marketing knowledge and advanced user experience (UX) design skills, making you a highly sought-after professional in the digital economy. You will learn to design human-centered digital products and data-driven marketing campaigns, supported by the prestigious AACSB-accredited Business School. Upon completion, you will also earn the IDM Certificate in Digital and Data-Driven Marketing. Key Program Highlights Earn a dual credential: a master's degree and the IDM Certificate in Digital and Data-Driven Marketing. Learn from an AACSB-accredited Business School, a distinction held by fewer than 5% of business schools globally. Master human-centered design principles to create compelling user experiences and digital products. Integrate psychological theories of decision-making with practical skills in persuasive technology and UX design. Graduate into high-demand roles such as UX Designer, Digital Marketing Manager, or UX Researcher.