MSc Marketing & User Experience (with Placement Year)

Course Overview This course is designed for professionals from business, tech, and marketing backgrounds to master the intersection of user-centric design and data-driven digital strategy. You will learn to create compelling digital experiences and integrated marketing campaigns that drive user engagement and business growth. The program offers a unique opportunity to apply your learning through an optional extended work placement, significantly boosting your career prospects. Key Program Highlights Master a powerful blend of marketing strategy and technical UX/UI design skills to become highly employable Design and develop digital products and services using practical, human-centered design principles Learn to influence user behavior by applying psychological theories to persuasive technology Execute integrated marketing communication campaigns across digital channels Opt for a 30-week professional work placement to gain invaluable real-world experience