BA (Hons) Business and Marketing

Course Overview This BA (Hons) Business and Marketing degree provides a powerful blend of broad business acumen and specialized marketing expertise, preparing you for a diverse range of career paths. The curriculum is professionally accredited and developed with industry leaders, offering exemptions from key professional qualifications. You will gain practical, real-world experience through options for work placements, study abroad, and a final-year consultancy project. Key Program Highlights Dual accreditation from the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), granting exemptions from professional exams. 50/50 curriculum split between specialist marketing modules and broader business studies for maximum career flexibility. Gain hands-on experience through a final-year group consultancy project or an individual management enquiry. Course content developed in partnership with industry bodies, ensuring relevant and professional-level knowledge. Option to enhance your degree with a work placement or study abroad year to build critical practical experience.