BA (Hons) Business Administration (Marketing) (Top-up)

Course Overview This intensive, one-year top-up degree is designed for professionals and students with existing qualifications or experience in business or marketing, providing a direct pathway to a full bachelor's honor's degree. It masterfully blends advanced theory with real-world application, focusing on the critical intersection of international business strategy and modern marketing communications. The curriculum is rigorously updated to address the demands of a digital global economy, emphasizing digitalization, social media, and data-driven campaign management. Key Program Highlights Fast-track to a bachelor's degree for those with a Level 4/5 qualification or 240 credits Master cutting-edge digital marketing tools and social media strategies Develop a strategic understanding of global business operations and principles Learn to create integrated marketing communications campaigns for international audiences Enhance your professional portfolio with practical, industry-relevant projects