Bachelor of Business Analytics

Course Overview Join the La Trobe University Bachelor of Business Analytics to kick-start an exciting career that drives data, analytics, and artificial intelligence (AI) innovations for business, economic and social growth.Co-designed with leading industry experts, this degree unpacks organisational and business complexities of data-driven decision-making. You will achieve this through developing knowledge and skills in the business value of data, data engineering and management, analytics technologies and application, responsible AI, and industry best practices.Study with instructors who draw on their own industry and research expertise in building AI and analytics solutions to deliver an industry-oriented, future-ready learning experience. Learn in small, interactive classes that employ Gen AI teaching tools to ensure your learning journey is personalised and fully supported.Build solid foundations in business fundamentals, then specialise in your business discipline of choice. Key Program Highlights You'll choose from a wide range of optional majors and minors, such as marketing, accounting, human resources, economics, so you can extend your expertise in your area of interest.This degree provides pathways for industry placements, real-world projects, and international exchange opportunities, where you can apply and grow your technical and computational skills, professional and business competencies.By completing La Trobe's Bachelor of Business Analytics, you'll learn:data engineering and management, through understanding and interpreting complex, multimodal organisational datadescriptive, predictive, prescriptive analytics techniques, tools and applicationsAI capabilities and adoption, such as generative and predictive AI, chatbots and agentic AIAI and analytics communication, such as strategic communication of AI and analytics business value for organisational decision-making.The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7 - Bachelor Degree.