BA (Hons) Business Management and Marketing

Course Overview This dynamic course provides a comprehensive foundation in business management with a specialized focus on modern marketing principles. You will learn to apply essential theories and customer-centric strategies to drive business success in a variety of contexts, all while developing the highly sought-after employability skills needed to launch your career. Key Program Highlights Dual accreditation from the Chartered Institute of Marketing (CIM), granting exemptions from professional qualifications. Option to study abroad, develop an enterprise, or undertake an internship in your second year. Curriculum designed around real-world application through business challenges and guest lectures from industry leaders. Flexible joint honours structure allowing you to transfer to a different business specialism after the first year. Taught at a business school with EQUIS and AACSB accreditation, recognized international hallmarks of quality.