BCom Marketing

Course Overview This comprehensive Marketing program provides a deep understanding of how to create value for consumers and society while preparing students for diverse and exciting careers. The curriculum balances foundational theory with practical, hands-on application through real-world projects and industry engagement. Graduates leave equipped with highly sought-after skills in analysis, strategy, and creative problem-solving. Key Program Highlights Gain practical experience by working directly with businesses to solve real marketing challenges Develop expertise in specialized areas like digital marketing, brand management, and consumer behavior Learn from industry guest speakers and build a professional network with top New Zealand organizations Acquire highly transferable skills in communication, negotiation, and strategic analysis Customize your degree by combining marketing with a second major or minor for a unique career path