BA (Hons) Fashion Marketing and Branding

Course Overview This course provides a strategic and creative education in fashion marketing and branding, preparing you for a business-focused career within the global fashion industry. You will learn to develop compelling brand strategies and master the visual communication tools needed to influence consumers. The program combines essential marketing theory with extensive hands-on, practical experience through industry collaborations and state-of-the-art software training. Key Program Highlights Gain hands-on experience by working on live projects with major brands like ASICS, Gymshark, and Lacoste. Master industry-standard creative software, including Adobe InDesign and Photoshop. Enhance your employability with an optional nine-week work placement, often leading to job offers. Attend guest lectures from industry experts and go on study trips to global fashion capitals. Tailor your learning to your career goals through a self-directed final year project.