BSc Consumer Behaviour and Marketing with International Foundation Year

Course Overview This four-year BSc Consumer Behaviour and Marketing with International Foundation Year is designed for international students, providing a direct pathway to an undergraduate degree in marketing. The initial foundation year equips you with essential academic and subject-specific skills to confidently progress to the full three-year programme. You will learn to analyze how consumers think and apply these insights to develop effective marketing strategies and policies. Key Program Highlights Direct pathway to a UK marketing degree for international students without standard entry qualifications Comprehensive foundation year (Year 0) focused on building critical academic and study skills In-depth exploration of consumer psychology and its practical application in marketing Single four-year student visa covering the entire duration of the programme High-quality teaching tailored to a diverse range of educational backgrounds