MSc Marketing (Sustainable Marketing)

Course Overview This program provides a comprehensive foundation in marketing strategy with a specialized focus on the principles and practices of sustainable marketing. Students will develop the analytical toolkit needed to understand modern marketing's role in business and society, preparing them to lead ethical and effective strategies in a complex global environment. Key Program Highlights Specialized pathway focusing on the core principles of Sustainable Marketing Broad analytical toolkit for developing global marketing strategies Critical understanding of marketing's role in social change and business ethics Rigorous grounding in both the theory and evolving practice of modern marketing Capstone dissertation or business project to apply learnings to real-world sustainability challenges