BSc (Hons) Marketing

Course Overview Lancaster's Marketing degree provides a comprehensive and practical understanding of modern marketing theory and practice, preparing students for successful careers in a dynamic global landscape. The course emphasizes real-world application through a live market research project with a real client, bridging the gap between academic learning and professional expertise. Students graduate as highly employable professionals, ready to excel in roles ranging from brand management to digital marketing. Key Program Highlights Gain hands-on experience with a live market research project for a real-world client, from global brands to local charities. Explore the digital marketing revolution, including the impact of social media, vlogging, and influencer culture. Develop a holistic understanding of key areas including Consumer Behaviour, Global Markets, and Marketing Communications. Learn the ethical considerations behind modern marketing practices, such as consumer data collection. Join a highly employable cohort, with over 90% of graduates securing roles at prestigious blue-chip companies and agencies.