MSc Marketing

Course Overview Transform from a marketing graduate into a strategic practitioner with the MSc Marketing at Cork University Business School. This intensive one-year programme equips you with the advanced skills and real-world experience needed to excel as a modern marketing leader. You will develop critical expertise through a unique blend of academic theory, hands-on projects, and direct collaboration with industry partners. Key Program Highlights Gain crucial practical experience through an applied research and consultancy project with an industry partner Develop leading-edge skills in digital marketing, customer insights, and active problem-solving Enhance strategic instincts via a marketing strategy simulation and specialized workshops Learn through a blended format featuring live, firm-based projects and industry practice Build upon undergraduate knowledge to significantly enhance your employability and professional development