BSBA Marketing

Course Overview Xavier's nationally-ranked undergraduate marketing major transforms students into strategic problem-solvers, ready to connect brands and consumers in a dynamic digital landscape. The program provides a comprehensive foundation in consumer research and brand management, supercharged by unparalleled experiential learning partnerships with industry-leading corporations. This powerful combination of theory and real-world application ensures graduates are exceptionally prepared for immediate career success. Key Program Highlights Ranked #29 nationally by U.S. News & World Report for 2023 Gain hands-on experience through partnerships with major brands like Kellogg's and Procter & Gamble Master cutting-edge digital strategies including SEO and social media marketing 98% of graduates are employed, volunteering, or in grad school within six months Develop expertise in global consumer research and brand management strategies