BA (Hons) Marketing and Management with a Year in Industry

Course Overview This integrated degree program provides a comprehensive foundation in both marketing theory and management practice, preparing you for the dynamic challenges of the global business environment. You will learn to analyze markets, understand consumer behavior, and develop effective strategies while building essential skills in communication, project management, and data analysis. The curriculum is designed to be flexible, allowing you to tailor your studies to your specific career ambitions through optional modules and a final-year project. Key Program Highlights Dual focus on core marketing principles (consumer behavior, segmentation, communications) and essential management skills Development of highly sought-after practical skills in market research, advertising, sales, and data analysis Flexible curriculum with optional modules and a final-year project for personalized specialization Expert teaching informed by real-world business experience and cutting-edge academic research Emphasis on professional presentation and communication skills for confident idea sharing