BA (Hons) Marketing (Placement Year)

Course Overview This comprehensive marketing degree moves beyond advertising to provide a strategic understanding of how to build powerful brands and connect with consumers. You will learn to develop new products and craft effective communications while exploring marketing's vital role within the broader business ecosystem, including finance and operations. Graduates will be equipped with the specialist skills to drive marketing strategy in any sector they choose. Key Program Highlights Master the end-to-end process of building and managing a successful brand Learn to develop innovative new product concepts from ideation to launch Gain deep consumer insights through market research and data analysis Understand how marketing integrates with finance, operations, and corporate social responsibility Develop expertise to create targeted and effective multi-channel communication campaigns