BA (Hons) Marketing and Management with a Year Abroad

Course Overview This degree provides a comprehensive exploration of marketing and management, blending essential theory with practical application to prepare you for the modern business world. You will develop a deep understanding of markets, consumer behavior, and strategic marketing communications while building core management skills in analysis and strategy. Key Program Highlights Master core marketing principles including consumer behavior, segmentation, targeting, and positioning (STP) Develop practical skills in market research, advertising, sales, and project management Gain expertise in both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing strategies Build critical management competencies in strategic analysis and data-driven decision making Tailor your degree with optional modules and a final-year project to suit your career ambitions