BA (Hons) International Tourism Management with Marketing

Course Overview This course equips you with the strategic marketing expertise to understand and influence the modern tourism consumer. You will master the principles of sustainable tourism and development while learning to create innovative travel experiences. The program culminates in live projects with industry partners, allowing you to solve real-world marketing challenges and develop a specialist career path. Key Program Highlights Master consumer decision-making processes to effectively market travel and tourism products Gain a critical understanding of sustainable tourism and development principles Work on live briefs with industry partners to develop entrepreneurial solutions Specialize through flexible study options to tailor your degree to your career goals Launch innovative tourism experiences by integrating specialist marketing modules