MSc Business Analytics with Placement Pathway

Course Overview This MSc in Business Analytics provides a comprehensive education in transforming data into actionable business insights, blending technical expertise from Computer Science with strategic management principles from Keele Business School. You will learn to bridge the gap between IT and business to improve organizational performance and drive value through data-driven solutions. The program is grounded in both theory and real-world practice, preparing you for a successful career as a business analyst. Key Program Highlights Unique interdisciplinary curriculum combining expertise from Keele Business School and the School of Computer Science and Mathematics Practical, real-world learning through client problems and business case studies Option to tailor your degree with specializations in areas like marketing, finance, or advanced AI and data science Development of a balanced skill set encompassing technical analytics, strategic business understanding, and communication Focus on data visualization and modelling techniques to effectively present insights to senior management