MSc in Electronic Commerce (Business)

Course Overview This MSc in Electronic Commerce prepares graduates for the rapidly evolving digital economy by merging strategic business acumen with cutting-edge technical skills. The program focuses on harnessing data analytics and digital technologies to create innovative online consumer experiences and drive competitive advantage. Students gain practical, industry-relevant expertise through applied projects in e-commerce and digital marketing. Key Program Highlights Focus on emerging global trends in E-commerce and data analytics Develops practical skills to create engaging online customer experiences Ideal for graduates from both business and computing backgrounds Features applied, client-based projects for real-world experience Designed to advance careers in Ireland's thriving ICT sector and beyond