BA (Hons) Marketing and Psychology

Course Overview This combined degree in Marketing and Psychology provides a unique and powerful foundation for understanding consumer behavior from both a business and scientific perspective. You will learn to develop strategic marketing plans informed by deep insights into the human mind, preparing you for a dynamic career at the intersection of these two fields. The course integrates theoretical knowledge with practical, real-world application through live projects and research. Key Program Highlights Gain a dual understanding of strategic business marketing and the scientific principles of human psychology. Develop highly sought-after skills in communication, teamwork, and data analysis through group projects and live client briefs. Conduct your own significant research project, applying psychological methods to real-world marketing challenges. Learn from internationally renowned researchers and benefit from teaching informed by cutting-edge studies. Enhance your career prospects with practical experience through employer placements and fieldwork opportunities.