BA (Hons) International Marketing

Course Overview This degree equips you to become a strategic marketer in the global marketplace, blending traditional principles with cutting-edge digital techniques. You will develop the expertise to manage international brands and craft data-driven marketing strategies for diverse audiences. The course emphasizes practical, hands-on experience through live client projects and access to our state-of-the-art digital marketing lab. Key Program Highlights Gain professional qualifications from the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) Apply your learning to real-world challenges by working on live briefs from external clients Develop specialist skills in our dedicated digital marketing lab, Switch 23, designed as a creative agency Build a comprehensive understanding of international marketing strategy, brand management, and product development Enjoy flexibility with a common first year, allowing you to switch between related marketing degrees