BA (Hons) Economics and Marketing

Course Overview This course provides a comprehensive exploration of both economics and marketing, examining how these two critical disciplines intersect to drive business and policy decisions in a dynamic global environment. Students will develop the analytical skills to tackle major economic questions while learning the strategic marketing techniques essential for understanding and influencing consumer behavior. Key Program Highlights Analyze major economic issues like inflation, unemployment, and environmental policy to understand their real-world impact. Master strategic marketing principles to identify customer needs and develop effective communications. Gain practical experience through live research projects, business simulations, and case studies with local employers. Develop highly sought-after skills in data analysis, research methodology, and business acumen. Enhance professional capabilities in teamwork, negotiation, time management, and confident communication.