MA Advertising, Marketing and the Media

Course Overview This MA offers a critical exploration of the global advertising and marketing industries, examining their role as powerful cultural forces that shape desires and link values to commercial innovation. Taught within a top-rated Sociology department, the course provides a unique perspective on the commercial and sociological dimensions of these persuasion industries across diverse economies. Key Program Highlights Critically analyze the role of advertising and marketing as powerful social and cultural forces Gain a global perspective by studying industries in the UK, North America, and emerging economies Learn from experts within a top-rated Department of Sociology Develop a sophisticated understanding of how commercial innovation connects to cultural values Excellent preparation for careers in media, NGOs, think tanks, government, or academic research