MSc Marketing Analytics

Course Overview This course equips future marketing managers with the expert analytical skills to leverage Big Data for strategic decision-making. Through a unique blend of marketing theory and practical computing science, you will learn to solve real-world business challenges and directly influence organizational performance. Key Program Highlights Multidisciplinary curriculum combining marketing strategy, data science, and business leadership Industry-focused learning through live consultancy projects with partner organizations Develops practical skills to translate complex data into actionable marketing insights Capstone three-month project applying all concepts to a real-life business topic Awards available for PGCert, PGDip, and full Master's levels