MSc Sport Marketing

Course Overview This Sport Marketing MSc equips you with a robust understanding of core marketing principles and the latest industry best practices to excel in the fast-paced global sports business sector. The programme combines cutting-edge theory with hands-on experience, preparing you to develop and implement successful marketing strategies for leading sports organizations. Key Program Highlights Learn from industry leaders through partnerships with organizations like World Rugby, BT Sport, and Chelsea FC Gain practical experience with real-world projects, including a dedicated Collaborative Project module Study at a university ranked 1st in the world for sport-related subjects (QS World University Rankings 2017-2022) Master the latest in digital storytelling, market analysis, and strategic sponsorship Access a world-class sporting environment on the London campus in the heart of Queen Elizabeth Olympic Park