MSc Global Marketing

Course Overview This MSc in Global Marketing equips you with the strategic and operational skills to excel as a marketing leader in a digital, data-driven business landscape. The program blends contemporary marketing theory with practical application, focusing on digital strategies and customer engagement to achieve real business impact. You will graduate with a critical understanding of corporate strategy, leadership, and the cross-cultural perspectives essential for global success. Key Program Highlights Master data-driven digital marketing and customer engagement strategies Develop a critical understanding of corporate strategy and financial performance Earn a dual award: an MSc plus a CMI Level 7 qualification in Strategic Management Enhance professional skills through the optional Global Leadership Programme Learn from faculty with leading research expertise and strong industry links